Fishy Sugar Beet

Fishy Sugar Beet

Fishy Sugar Beet, AKA Rooty, is a sweet ride that cruises the country spreading the word about GMOs and the need to label them. Rooty, along with her 4 counterparts; fishy soy, corn, apple & tomato, were designed by DC artist Cesar Maxit for the group, Are We Eating Fishy Food? She has completed two cross-country tours and spent nearly 4 months in Washington State campaigning for Initiative 522. She started this year off by blockading Monsantos global headquarters in Creve Coeur, MO during the annual share holder meeting in protest to the shareholders voting down a resolution that would essentially stop them from funneling millions of dollars to prevent GMO Labeling Initiatives to pass. After returning to Asheville, NC where she enjoys spending much of her time, she was elected the official float for the “Krewe of Ewwe” in Asheville’s Mardi Gras Parade. On March 29th Rooty made her way down to Atlanta, GA for the 1st Annual Non-GMO Festival at the Lake Claire Community Landtrust where her primary driver, Ben Harper, spoke of the many adventures they shared as well as the benefits to using playful activism as a means to create change. On April 22nd Rooty will make an appearance at the Asheville Community Theatre for the Organic Growers Schools’  screening of GMO OMG, a film directed by Ashevillian Jeremy Seifert. In May, she will head back out on the open road eventually making her way to Oregon to campaign for state-wide GMO Labeling. Feel free to follow the adventures of Fishy Sugar Beet on Facebook and Twitter @fishysugarbeet

-Ben Harper


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